Lenskart Branding
In 2024, Lenskart, one of India’s leading eyewear brands, wanted to create a deeper connection with digital audiences.
Services
Influencer Marketing · Campaign Strategy · YouTube Marketing
Category
Eyewear · Lifestyle · E-Commerce
Client
Lenskart
Lenskart – Bringing Eyewear to Life on YouTube
We focus on crafting campaigns that merge creativity, authenticity, and measurable impact. The 2024 Lenskart YouTube campaign is a prime example of how influencer-driven storytelling can build trust, engagement, and brand love at scale.
Performance
11 Million+ Views: The campaign achieved remarkable reach across YouTube.
14 Category (A) Creators: A strong creator network built credibility and reach.
Low CPV (Cost Per View): Efficient media spend ensured high ROI.
Platform: YouTube
Engagement
Each participating creator produced content that resonated with their audience — real, relatable, and engaging. Rather than scripted ads, creators shared personal experiences featuring Lenskart’s eyewear, sparking conversations, comments, and shares that amplified the campaign’s reach.
Key Engagement Highlights
17 Unique Creator Videos
500K+ Likes
27K+ Comments
Organic discussions and strong audience sentiment
Problem - Site and Service Improvement
Before the campaign, the challenge was clear: how could Lenskart deepen its emotional connection with digital audiences? The brand wanted to move beyond transactional marketing and build authentic relationships with younger, online-savvy consumers.
Challenges Identified
Limited emotional connection in digital storytelling.
Overcrowded online advertising landscape.
Need for creator-led authenticity to stand out.
The goal was to transition from traditional advertising to community-driven storytelling that inspires and builds trust.
Solution – Creator Collaboration & Authentic Storytelling
We partnered with 14 top YouTube creators, each with a distinct voice and loyal following. Instead of directing the narrative, creators were encouraged to weave Lenskart into their own storytelling — creating relatable, entertaining, and emotionally engaging videos.
Communication
Transparent communication and seamless coordination between creators, brand, and campaign managers were key. Every creator had creative freedom, but the messaging remained consistent — stylish eyewear, everyday confidence, and individuality.
