odoo
Over the last couple of years, Odoo, a leading all-in-one business management platform, has been helping companies streamline their operations, from accounting and CRM to project management and sales.
Services
Influencer Marketing · B2B Campaign Strategy · YouTube Brand Awareness
Category
Business · SaaS · Technology
Client
Odoo
Odoo – Simplifying Business Management Through Creator Stories
Our campaigns are designed to connect brands with audiences through authentic, story-driven communication. The 2025 Odoo YouTube campaign stands as a testament to how creator-led storytelling can simplify complex solutions and build trust among professionals and entrepreneurs.
Performance
This campaign focused on making business management approachable and relatable. By empowering creators to share Odoo’s impact through their own perspectives, the brand reached its target audience organically and meaningfully.
10+ Category (A) Creators: Experts in entrepreneurship, productivity, and business growth.
Low CPV (Cost Per View): Highly efficient campaign performance.
Platform: YouTube
23 Million+ Views: Exceptional reach across business and tech audiences.
Engagement
Each creator showcased how Odoo simplifies daily operations — from accounting and CRM to project management and sales — through engaging, real-world stories. The content not only educated but also inspired curiosity and discussion.
Key Engagement Highlights
50+ Unique Creator Posts & Videos
23 Million+ Views
1 Million+ Likes
89K+ Comments
Problem – Communicating Complexity & Building Awareness
Odoo’s challenge was clear: how do you communicate the value of an all-in-one business management platform to a diverse audience — and do it in a way that feels accessible, not technical?
The goal was to translate complexity into clarity, helping business owners and professionals understand how Odoo can make their work simpler and more efficient.
Challenges Identified
Need for relatable, easy-to-understand product storytelling.
Desire to establish deeper trust and emotional connection with users.
Low awareness of Odoo’s full capabilities among small business owners.
Solution – Creator Collaboration & Real-World Storytelling
We partnered with 10+ leading creators in the business and productivity space. These creators shared real experiences showing how Odoo streamlines operations — transforming complex features into easy-to-understand stories and visual demonstrations.
Communication
Through consistent communication and strategic creative alignment, Odoo empowered creators to educate audiences in an authentic voice. Each story highlighted a unique use case, from improving workflow efficiency to automating sales and CRM processes.
