Newton School
At the beginning of 2025, Newton School, a leading online learning platform for full-stack development, data science, and career-oriented courses, wanted to reach students in a more authentic and engaging way.
Services
Influencer Marketing · Campaign Management · EdTech Branding
Category
Education · Technology · Career Development
Client
Newton School
Newton School – Connecting Students with Learning Through Creators
We focus on building campaigns that connect brands with audiences through meaningful, creator-driven storytelling. The 2025 Newton School campaign exemplified how authentic collaboration can inspire learning, engagement, and trust among young digital audiences
Performance
10+ Category (A) Creators: Trusted voices among students and young professionals.
Low CPV (Cost Per View): Optimized performance for high ROI.
Platform: YouTube
9.5 Million+ Views: Strong organic visibility and sustained viewership.
The campaign leveraged authentic creator voices to reach learners in a natural, relatable way. By allowing creators to share their genuine learning journeys, Newton School connected deeply with its core audience — aspiring developers and professionals seeking career growth.
Engagement
Each participating creator produced content that blended education with inspiration. Viewers resonated with honest discussions about learning full-stack development, data science, and upskilling through Newton School.
Key Engagement Highlights
28 Unique Creator Posts & Videos
9.5 Million+ Views
400K+ Likes
18K+ Comments
Problem – Student Engagement & Learning Awareness
Before the campaign, Newton School faced a challenge: how to reach students and professionals in a way that felt authentic and relatable. The brand aimed to go beyond traditional advertising to truly inspire individuals to learn, grow, and believe in their potential.
Challenges Identified
Limited organic engagement with students online.
High competition in the online learning space.
Need for credible, peer-led communication to build trust.
The goal was clear — to humanize the brand through real creator stories that demonstrate the impact of learning with Newton School.
Solution – Creator-Led Storytelling & Authentic Outreach
We collaborated with over 10 top creators whose audiences included aspiring developers, engineers, and tech enthusiasts. Each creator was encouraged to share genuine experiences related to growth, learning, and career transformation through Newton School.
Communication
Open communication and strategic alignment between Newton School and creators ensured consistent yet personal storytelling. Each message focused on empowerment — highlighting how accessible learning can change lives.
